Hi Everybody,
For years now, we have heard that mobile is going to explode and that "it is the next big thing", but it wasn't until 2014 that mobile finally overtook desktop.
So Pete Schauer (@Pete_Schauer) wrote and said that as marketers for 2015 what does that lead us into and beyond. JBH Marketing and Smart Insights put together this infographic that details the state of mobile marketing in 2015 and some of the statistics and data is staggering.
For one, the percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost everyday. Keep that in mind next time you are trying to decide if your business needs a mobile app.
As far as search engines go, mobile users are not as engaged, with onsite engagement not as high as mobile as it is on desktop computers. The take away here is to make sure that your website is mobile responsive so that users on any device have the best user experience possible.
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